Privacy Policy

In addition to providing you with a variety of content websites,  Smart Money Verified (hereinafter referred to as the “Company”) offers a global network of content-rich web, mobile, and social sites. These include user acquisition and media buying (which includes paid search, display, mobile, and social advertising), content optimization (which includes keyword search, off-page and on-page optimization), and affiliate programs, all within the web and mobile ecosystem. The primary focus of the comparison content is on comprehensive information, comparison tables, and resources regarding various goods and services, including through websites or mobile apps run by the Company; together, these are referred to as the “Services.”

The Company is steadfastly dedicated to protecting its end users’ (also referred to as “User(s),” “you,” or “your”) expectations of privacy. Because of this, we have implemented this Privacy Policy, which describes our data protection procedures, including how we gather, utilize, disclose, and safeguard your personal information in addition to your rights regarding it.

Based on the following legal justification, this privacy policy offers significant and clear disclosures about how and why we gather, share, and use your personal information:

  • In order to fulfill our contractual obligations to you, we process your personal data if you sign up for any of our services;
  • If processing data is necessary for a legitimate purpose, like online identifiers or direct marketing, and you access our website or services;
  • If you have given us permission to process your personal data, we will also do so.

This Privacy Policy contains information on:

  • Global Information Exchange Third-Party Tracking Systems Third-Party Services

We advise you to carefully read the Privacy Policy and use it as a guide when making decisions. You hereby consent to the Privacy Policy by accessing or using the Company’s websites, mobile applications, or other online properties, as well as by accessing or using websites, mobile applications, or other online properties of third parties that use our service.


We get two different kinds of data from our users:

Individual Data

Information that identifies or may reasonably identify a single reasonable effort is the first category of information (“Personal Information”). The following types of personal information may be collected:

Contact information: You have the option to voluntarily give us contact information about yourself, including your email address and full name.

Information you voluntarily provide us: We also gather information that you voluntarily give us. For instance, when you reply to emails from us, get in touch with us through email, or divulge more personal information about yourself while using the Services—for instance, in games and the chat feature.

Device information: We gather particular connection information and data about your device, software, or hardware that could be used to identify you. Examples of this data include browser fingerprinting, IP addresses, geolocation information, and device unique identifiers (like UDID, IMEI, or MAC addresses).

Social networks: We will obtain basic information from your social network account, including your name, birthdate, profile picture, and list of friends, as well as any information you voluntarily choose to make public on such an account, when you choose to register through your account (e.g., Facebook).

Additionally, you might be able to “Invite a Friend” to use the Services by using your social network when using the Services. We might get personal information from the person if they accept your invitation, including their name, phone number, email address, and birthdate. We will only disclose Personal Information to third parties in accordance with this Privacy Policy, and we will use it for the purposes specified herein.

Information we obtain from third parties: We obtain Personal Information from third party service providers, including credit bureau records and other financial data pertinent to the provision of the Services, along with information obtained to confirm your identity and stop fraudulent or unlawful activity.

Information that is not personal

The second category of information includes anonymous and non-identifiable data about a User or Users that may be obtained or made available through the User’s use of the Services (“Non-Personal Information”).

The technical data and aggregated usage data that is being gathered is known as non-personal information. It may include the following: the user’s operating system, browser type, screen resolution, browser and keyboard language, activities on the Services, duration of visit and associated time stamps, the user’s “click-stream,” and other information.

For the avoidance of doubt, as long as there is a connection or linkage between any Non-Personal Information and any Personal Information, the latter will be considered Personal Information.

Non-Personal Information Types that We May Get from You or About You:

Technical information: We gather certain software and hardware information transmitted by your device, such as the kind of browser and operating system it uses, the language it prefers, the duration of your access, and the domain name of the website you linked to the Services, in order to improve the functionality of the Services and give you a better user experience. Online identifiers that are anonymous, like the IDFA and the Google Advertising ID, are also included in this data.

Device and app information: this category includes the type and model of your device, the system language, the operating system (iOS or Android), the SDK version, the name of your mobile carrier, the installed mobile browsers (Chrome or Safari), the app history and usage information (including details about the apps that are running and installed on the device), the information about the downloads and installations of mobile applications, and any details about in-app events (like in-app purchases). Additionally, this category includes anonymous identifiers that are associated with your device, such as its iOS Identifier for Advertising (IDFA), Google Advertising ID, or other devices.

Location data: We gather specifics about your overall location, including the city and nation. We might utilize the IP address, for instance, to determine your general location. We are not able to determine the exact location of your device using this information. This data is transmitted regularly as part of internet traffic. Furthermore, we gather implicit location data, which enables us to surmise that you may be present at a location or that you are at least somewhat interested in it. This data does not provide us with an exact location for your device.

Ad information: This section contains details about the targeted content and online advertisements we have served—or tried to serve—to you. It contains information on the number of times you have seen an advertisement, the page it was on, whether you viewed, clicked on, or otherwise interacted with it, past ad engagement, and whether you went to the advertiser’s website, downloaded their app, or bought the advertised good or service.

Information about your use of the Services, including application usage, log files, user activity (such as referral URLs, pages viewed, duration of time on specific pages, online browsing, clicks, actions, etc.), time stamps, alerts, etc., are all collected by us. This data is gathered, among other things, to diagnose problems and malfunctions and to conduct research and analytics regarding your usage of the Services.

Additional anonymous information: We may de-identify or anonymize the data we collect through the Services or through other methods so that it cannot be used to personally identify you. This Privacy Policy places no restrictions on our use or disclosure of such aggregated or de-identified information, and we are free to share it with third parties for any reason, including marketing or advertising.


The Services are neither intended for nor designed with the intention of being used by anyone younger than 18 or younger than the legal consenting age in any jurisdiction to use the Services, whichever is higher (“Legally of Age”). You should not download or use the Services, nor give us any Personal Information, if you are not of legal age.

We maintain the right to examine and confirm any Personal Information we may have about you. We reserve the right to remove any information shared by a user who is not legally of age if we come to that knowledge. Please get in touch with us at if you have any reason to think that a minor has disclosed any information to us.


We use the following purposes with your personal information:

  • To deliver and manage the Services, including user attribution, online user acquisition networks, online promotions, and performance marketing for our clients;
  • To stay in touch with you and notify you of any updates we have made to our services or exclusive deals;
  • to serve you adverts, including behavioral advertising, and to market our services (more on this under “Marketing” below);
  • To carry out statistical, research, and analytics tasks in order to enhance and personalize the Services to your requirements and preferences (for example, by assembling combined reports regarding the utilization of specific Service features);
  • to assist with and troubleshoot the Services as well as to answer your questions;
  • to make it possible for us to continue developing, modifying, and enhancing the Services in light of Users’ typical preferences and usage;
  • in order to recognize and validate your access to specific Services features;
  • to identify risks connected to your use of our services, as well as to detect and stop fraudulent, unlawful, or any other activity that might compromise or adversely affect the integrity of the Services;
  • to enforce the User Agreement and our policies, as well as to look into any violations of them;
  • To look into and settle disagreements pertaining to your use of the Services; and
  • In accordance with a subpoena or other comparable legal process, as mandated by law or regulation, as required by other governmental authorities, or in response to a request from the government.
  • For the purpose of bettering our advertising and understanding how you use the website, we might ask you to take part in surveys that are handled by us or by outside parties. Any personal data you submit to us in connection with these surveys (or that you or we provide to these third-party survey providers) will only be used for that specific survey.


Your name, home address, email address, phone number, and other Personal Information will be used by the Company or by one of our third-party subcontractors to send you promotional materials about the Services and related goods, services, websites, and apps that: (i) relate to other businesses in the Company; (ii) relate to the Business’s business partners and affiliates (collectively, “Marketing Affiliates”), which we think you might find interesting.

In order to present you with various marketing offers that we or our Marketing Affiliates feel are pertinent for you, we may also share and disclose Personal Information with them. This Personal Information may be used by our marketing affiliates for a variety of marketing strategies, including direct email, postal mail, SMS, and phone marketing.

You have the option to stop receiving marketing offers from us, our partners in business, and our marketing affiliates at any point by sending an email to [email protected] . Please be aware that we might still send you service-related updates and notifications even after you unsubscribe from our marketing mailing list.


Other than what is specified in this Privacy Policy, we never rent, sell, or share your Personal Information with outside parties (referred to as “Recipients”). Recipients will only receive access to Personal Information to the extent necessary for the intended use, as described in this Privacy Policy.

We may disclose personal data to any of the following parties:

  • We share information about your interactions with websites and apps that we work with clients who use our services on their online properties (websites and mobile apps). This includes clients whose websites or apps you have visited as well as advertisers whose sites or apps you have visited.
  • businesses that are part of the company and those that are connected;
  • Subcontractors and outside service providers, along with their subcontractors; some examples of these include marketing affiliates, cloud computing companies, identity verification and fraud prevention services, and other data verifiers;
  • auditors, contractors, or consultants involved in any business process of the company;
  • To any third parties (such as law enforcement, banks, and other investigative organizations) who look into, uncover, or stop fraudulent or unlawful activity; government and regulatory licensing authorities, in compliance with relevant laws and regulations; and
  • In the event of a corporate transaction involving any company within the company (such as the sale of a significant portion of our business, merger, reorganization, bankruptcy, consolidation, or asset sale of an asset or transfer in the operation thereof), potential buyers or investors in any of the companies within the company will assume the rights and obligations as outlined in this privacy policy.

We disclose Personal Information to those Recipients for any of the following uses, in addition to those specified in this Privacy Policy:

  • preserving such data on our behalf, utilizing cloud computing service providers, for instance;
  • processing such data to help us run our business (e.g., to handle deposits and payments, verify your identity, audit our operations, identify and stop fraudulent or unlawful activity, etc.);
  • conducting analysis, technical diagnosis, or research (such as geolocation);
  • distributing promotional and informational materials, along with targeted advertising, in compliance with our marketing policy (see “Marketing” below); and
  • When disclosure is deemed in good faith necessary to defend our legal claims or rights, enforce our policies (such as our User Agreement and Privacy Policy), safeguard your safety or the safety of others, look into or stop fraud, maintain security, or assist us with any other relevant technical issue.


We may need to transfer your Personal Information to nations outside of the European Union because of our global operations. These nations may not have as extensive legal frameworks pertaining to data protection and other issues as the European Union.

Through contractual means (e.g., by using the contractual clauses approved by the relevant regulators for data transfer) or other means (e.g., making sure that the jurisdiction imposes adequate safeguards for data protection), we use our best efforts to ensure that your Personal Information is protected in accordance with our privacy policy.


We use (and permit third parties to use) web beacons, cookies, pixels, scripts, tags, and other technologies (“Tracking Technologies”) when you visit or use our services, such as when you visit our websites.

With the use of tracking technologies, we can automatically gather data about you and your online activities as well as your device (a computer or mobile device, for example) and use it for a variety of purposes, like optimizing your navigation on our services, enhancing their functionality, and personalizing your experience. Additionally, we use this data to conduct analytics, gather statistics regarding how our services are used, present content that is customized to your interests, and manage services for our partners, advertisers, publishers, customers, and users.

We also permit third parties to use tracking technologies to gather data about you. Please visit our Cookie Policy for more information.


You might come across links to websites, services, or applications operated by third parties when using the Services. Remember that even though third-party websites, services, or applications can be accessed, downloaded, or distributed in any other way through the Services, they are not covered by this Privacy Policy.

Please be aware that the Company has no control over these third-party websites, services, or applications. Regarding privacy concerns or any other legal issue pertaining to such third-party websites and/or services, we disclaim all liability. Since their terms, not ours, will govern any interactions you have with such third parties, we strongly advise you to carefully review their privacy policies and terms of use before using their websites and/or services.

You should always review their privacy practices carefully before providing Personal Information to such third parties.

You are knowingly and voluntarily assuming all risks of using any third-party websites, services or applications. You agree that we shall have no liability whatsoever with respect to such third party sites and your usage of them.


If you have created an account using our services, the Company will keep your Personal Data for as long as it is in active use. In addition, the Company will keep your Personal Data for longer periods of time in order to fulfill its legal requirements under Know-Your-Customer, Anti-Money Laundering, and other applicable laws and regulations.

Furthermore, if keeping your Personal Information is required for the Company’s legitimate interests—such as fraud prevention and record keeping—the Company may keep it for longer.


If you live in the EU or in a country where you have the rights listed below, you can email us at any time at [email protected] to make the following request:

  • To see or remove any of your personal information
  • To update or modify any personal data that pertains to you; for instance, you can request to have inaccurate personal data deleted or corrected if you think it is. Be aware that, subject to any applicable laws and regulations requiring the information to be kept in its original format, you may also ask us to correct errors in your Personal Information;
  • that we will stop using your personal information going forward or limit its use;
  • that we will give you the machine-readable version of the Personal Information you voluntarily provided.

Note that these are not absolute rights, and that requests may be subject to applicable legal requirements, such as those pertaining to ethical reporting or document retention. Additionally, in compliance with our internal policies, we reserve the right, at any time and at our discretion, to update, add, or remove any incomplete or inaccurate information.


We exercise extreme caution when establishing and preserving the Services’ and your data’s security. We have implemented the necessary technical and physical security measures to help prevent unwanted access, preserve data security, and make appropriate use of the data we gather online. Depending on how sensitive the data is that we gather and retain, these protections differ.

In order to protect the privacy of our users’ information, we use industry-standard practices and controls, like:

  • a secure network architecture that incorporates firewall and intrusion prevention systems;
  • communication via encryption;
  • Access Control and Authentication;
  • Tests of internal and external auditing; etc.

Despite our best efforts to protect information, we cannot be held accountable for the actions of users who misuse the services or obtain unauthorized access, and we disclaim all warranties—express, implied, or otherwise—that we will stop such access.


Please return often to this page as we reserve the right to make changes to this Privacy Policy at any time. Any significant changes to this privacy policy will be announced on the Services, and/or you will receive an email from us at the email address you provided. These significant changes will become operative on any of the aforementioned methods seven (7) days after notice was given. All other modifications to this privacy statement take effect on the specified “Last Revised” date, and your continued use of the services following that date will be interpreted as your acceptance of and consent to be bound by the changes.


Please email [email protected] if you have any general questions about the Services, the information we gather about you, or how we use it.

We will try our best to respond in a timely manner. Do not hesitate to contact us at any moment. You can contact the relevant data protection supervisory authority if you’re not happy with our response.